How a Small Business is Disrupting the Sales Process by Saying ‘No’
“People don't buy what you do, they buy why you do it,” says Simon Sinek. Stacy Sheldon, Managing Partner at POMIET, agrees, saying that having clarity on POMIET’s why has helped their sales team attract more of their ideal type of customers. (POMIET provides customized web and mobile solutions in the healthcare space.) “What we realized early on is that [ Read More ]